Most approved Discover profiles are under-run, not under-watched. Editions ship when the team has capacity. Production drifts. The partner relationship goes cold. The earnings flatten. We have run 100+ Discover shows. Now we take over yours. Daily production, performance optimization, revenue share on the growth.
You pay us when your Discover profile pays you. Nothing before that. The team behind this service has operated 100+ Discover shows across a decade in the ecosystem. This is not a pitch deck. It is a playbook that has already worked, at scale, across many Discover profiles and many years.
Getting approved as a Discover publisher is the hard part. Snap has a tight partner ecosystem and a real bar. Once you are in, the profile earns. Ad revenue share. Brand partnerships in Editions. Subscription revenue on longer-form content. The slot itself is valuable. What you do with it is usually not.
Most Discover profiles are under-run, not under-watched. Editions ship when the team has capacity. Production quality drifts. The partner relationship goes cold. Brand partnership slots go unfilled. The earnings flatten. Not because the Discover profile has run out of audience, but because the operation behind it has run out of consistency. We take over the Edition operation, run it daily at full spec, and close the gap between what your Discover profile earns now and what the slot is capable of earning.
Snapchat Discover profiles that are already approved by Snap and already earning, but operating below what the slot is worth.
The gaps we see on most Discover profiles we take over.
Our team works across two cities. We produce Editions in multiple languages on Snap-spec schedules.
The team behind this service has operated 100+ Discover shows across a decade in the ecosystem. That is not a biography. It is a pattern library. We have seen what works across news, entertainment, lifestyle, and niche verticals. We have seen what breaks production cycles. We have watched the same failure modes repeat across Discover profiles that looked completely different on the surface. When we audit a new Discover profile, we are not guessing. We are recognizing.
The Edition production systems, performance tracking, brand integration workflows, and subscription optimization methods we use today are refinements of a decade of Discover operations. This is the important part: we are not learning Snap on your Discover profile. Every pattern we apply has been tested, failed, re-tested, and proven at scale before yours.
You step out of daily operations. We step in and run the Discover profile like your internal team. Every day, we handle the research, the writing, the design, the video production, and the Edition publishing, at the spec Snap expects from a serious publisher. No hiring. No managing creatives. No chasing production. You stay the publisher. We run the engine.
In the first two weeks, we audit the Discover profile, review past Edition performance, establish voice and format mix, and get the new production rhythm live.
Daily Editions start shipping at full Snap spec. Consistency drives the algorithm. Subscription conversion improves as Edition quality holds across the week.
With consistent daily production, ad revenue grows. Brand partnership opportunities in Editions become easier to close. Subscription revenue grows as the content earns retention.
We expand into additional Edition formats, additional revenue streams, and where the data supports it, additional Discover profiles under the same publisher.
Most Discover profiles never reach Phase 03. Not because the model fails, but because the operation underneath it never sustains Phase 02. Daily cadence at full spec for 60 days is harder than it sounds. It is where almost every in-house team breaks. Our advantage is not that we produce better Editions than your team could. It is that we produce them daily, without slipping, while your team moves on to other work.
Every Discover profile runs its own clock. We benchmark against your current earnings, your niche, and your audience geography before we start. We will tell you honestly what we think is achievable and over what window. If the economics do not work for your Discover profile, we will say so before you commit.
For already-approved Discover profiles. The Discover profile is already earning. We close the gap between what it earns now and what the slot is capable of earning at full operating cadence. Outcome depends on current earnings baseline, audience geography, vertical, and subscription dynamics.
Snap pays Discover publishers a share of the ad revenue generated against their Editions. Consistent daily output and higher watch-through rates increase this. If your Discover profile is already earning here, we grow it.
Many Discover profiles have brand partnership slots that go underused. We identify, package, and activate these opportunities as part of the ongoing operation.
Where your Discover profile has a subscription offering, we optimize the content mix for subscriber conversion and retention. Subscription revenue compounds when Edition quality holds consistently.
You pay nothing upfront. We take over the Edition operation and run it daily. When revenue grows, we split the increase. Whatever the Discover profile earns before we start is yours. We track the uplift from takeover and our share applies only to the growth. If the Discover profile does not grow under our management, there is nothing to split. This is the arrangement we prefer and the one we use with most Discover publishers we work with.
Some publishers prefer a predictable monthly cost with no revenue split and full ownership of everything we build. We offer this for larger Discover profiles or where specific compliance requirements apply. Priced per Discover profile.
Media companies with multiple Discover profiles sometimes come to us for production partnership arrangements. We handle the Edition operation across the portfolio, you maintain the publisher relationship with Snap. Available by application.
An in-house Discover team is a fixed cost that has to justify itself every month regardless of Discover profile performance. We are not on payroll. On revenue share, we get paid only when the Discover profile earns more than it did before we started. For most publishers running a single Discover slot, the economics of a revenue-share operator work out better than carrying a full production team. That is especially true for publishers whose Discover profile is one revenue line among several, where the team's attention is naturally divided.
We split the growth, not the baseline. Whatever your Discover profile earns before we start is yours. We track the revenue increase from the point we take over and our share applies to that uplift. If the Discover profile does not grow under our management, there is nothing to split. We look at your current earnings honestly before we start and tell you what kind of growth is realistic for your vertical and audience.
No. You remain the primary publisher-of-record with Snap. The partner relationship stays yours. We operate with editorial and production access to ship Editions, but the publisher agreement and the Snap relationship belong to you. You can revoke access at any time.
Snap pays the publisher directly, into the account connected to your partner agreement. We do not touch the money. You see every payout in your own Snap publisher dashboard before anything comes to us. When there is revenue growth against baseline, we send you an invoice for our share on an agreed schedule. You always see the numbers first.
We agree on a clean handover period and give everything back. Access, Editions still in production, all the performance data we have built up on what works for your audience. No long-term lock-in. The incentive structure keeps us aligned, so there is no need to trap anyone in paperwork.
Yes, on the introductory call. We do not publish our current Discover profile operations publicly, but we put together a private company profile for qualified publishers under NDA. It covers performance data, sample Editions, and Discover profiles in verticals closest to yours. We also walk through the 100+ Discover shows the team has operated across the last decade.
No. We work only with publishers already in the Discover ecosystem. Our revenue-share model applies once the Discover profile is live and earning, not before. If you are mid-application, get in touch anyway. We can sometimes point you in the right direction.
For already-earning Discover profiles, revenue typically begins to increase within the first 30 to 60 days as consistent daily Edition cadence takes hold. Brand partnership revenue compounds later as relationships are rebuilt. Subscription growth follows as content quality holds across time. The exact timeline depends on your vertical, baseline earnings, and audience geography. We will give you a specific projection for your Discover profile before we start.
Send us your Discover profile. We will build a sample Edition for it before we get on a call, so you can see exactly how we would approach your Discover profile before you commit to anything.
Sample Edition in your inbox within 72 hours. No obligation. No pitch. Real work first.